Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

The rise in popularity of women's basketball has been coming for years, but the emergence of multiple popular rookies in the ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.

Caitlin Clark made a name for herself during her college career at Iowa. Her deep run in the 2023 NCAA Tournament grabbed the ...

Caitlin Clark's meteoric rise from college basketball star to WNBA sensation has not only electrified fans but transformed the league's economic landscape. The Indiana Fever guard, ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

The WNBA season is just getting started, but early trends and standout performances are already shaping the league's ...