Caitlin Clark could reportedly drive a $1 billion economic impact for the Indiana Fever and the WNBA this season.

The rise in popularity of women's basketball has been coming for years, but the emergence of multiple popular rookies in the ...

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could eclipse $1 billion.

Caitlin Clark's meteoric rise from college basketball star to WNBA sensation has not only electrified fans but transformed the league's economic landscape. The Indiana Fever guard, ...

Caitlin Clark made a name for herself during her college career at Iowa. Her deep run in the 2023 NCAA Tournament grabbed the ...

Last year, Clark put up 19.2 points and a WNBA-high 8.4 assists a game while earning an All-Star berth and the Rookie of the ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

WNBA Commissioner Cathy Engelbert has declared Caitlin Clark the most popular athlete in America, citing her transformative ...

In a video posted by Big Ten Network, Purdue coach Matt Painter talked about the impact Caitlin Clark has had on the WNBA.

WNBA Commissioner Cathy Engelbert put any debate about Caitlin Clark's immense popularity to rest ahead of the Indiana ...

Caitlin Clark, despite being sidelined with a minor leg injury, captured attention during the Indiana Fever's pre-season ...

Caitlin Clark and Paige Bueckersare among the most exciting young talents in women's basketball, each with a decorated ...