Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has revealed the two new corporate entities for when the media company splits in mid-2026, but it has ...

Warner Bros. Discovery is breaking in two, and the split could leave HBO Max subscribers without some of the platform’s ...

Casey Bloys, chairman and CEO of HBO and Max content, said at the May presentation announcing the name change, "My team is well aware of what the HBO brand means to the industry and our consumers." ...

In 2023, the company controversially changed the streaming service to simply Max — ditching the most venerated network brand name in television in favor of the most popular name for male dogs. Ahead ...

It’s official. Streaming service HBO Max is back again. Two years after rebranding to MAX (after the service debuted as HBO Max in 2020), the streaming service that houses HBO and Warner Bros content ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...