Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

Includes companies headquartered or with large offices in the Seattle metro area. Data: Axios/Harris poll; Table: Axios Visuals Some Seattle-area companies rank among the world's most trusted big ...

Whether we’re talking about a Fortune 500 Company or an up-and-coming small business, reputation is critical to success.

Axios Harris Poll has just been released, and Trader Joe's has taken the top spot as America's most reputable brand. See how ...

Trader Joe’s has topped the reputation ranking in the Axios Harris Poll 100 for 2025. It edged out Microsoft, Toyota, Costco, ...

Reputation is everything. It's make-or-break for your brand. Especially in the Internet era, when reputations can be easily built and ruined in mere seconds. But how can you be sure that the brand you ...

AMEC Global Summit of Measurement and Evaluation will focus on the evolving role of communication measurement in shaping ...

Your online presence shapes how investors, employees and stakeholders perceive you. Spot trouble? Fix it or flood your ...

Microsoft is the world's most valuable B2B ... ‘brand value,’ a metric of current earnings directly related to brand reputation. It’s based, largely, on what customers pay to use a brand ...

Other brands in the top 10 include Patagonia, Costco, Toyota and UPS, as well as tech companies Nvidia, Apple and LinkedIn parent Microsoft. Spirit Airlines landed at the very bottom.