Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

Includes companies headquartered or with large offices in the Seattle metro area. Data: Axios/Harris poll; Table: Axios Visuals Some Seattle-area companies rank among the world's most trusted big ...

Your online presence shapes how investors, employees and stakeholders perceive you. Spot trouble? Fix it or flood your ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

Microsoft's Customer & Market Research group (CMR) tracks nearly 20 portfolio brands, which enables a consistency in wording and audience-definition company-wide. Nonetheless, we continually challenge ...

The Nokia brand - even if Microsoft doesn't ... Cozza believes that Microsoft can save its whole reputation across the board by more closely identifying its ecosystem with its more popular facets.

says in addition to increasing brand awareness, its Microsoft and cyber security team will leverage the event to reinforce the company’s reputation as a serious player in the information ...

With appropriate procedures and robust brand safety and suitability (BSS) guidelines, however, brands can safeguard their reputation and bottom line. A brand's reputation can be drastically affected ...