New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Cooper Flagg signed a New Balance deal back in August 2024 prior to his first and only year with the Duke Blue Devil's. It became problematic, at times, given Duke is sponsored as a Nike school ...

New Balance heralded Flagg's decision as and has already begun marketing the future face of its basketball division. Securing Flagg was a major victory for New Balance, as the top NBA Draft picks ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup, forging the next generation of hoops shoes for the ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

The New Balance 471 is a new design based on 1970s models. New Balance Yes, bonafide classics like the 574 and 990 are the brand’s bedrock and likely account for a significant portion of annual ...

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...