As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

The 2025 NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick and New Balance are concerned, it's Flagg Day. That is of course ...

On Monday, New Balance officially deemed June 25 as “Flagg day.” That’s the same day the NBA draft is scheduled to begin at Barclays Center in Brooklyn, New York.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you. Flagg signed with New Balance last August before he even played a game for Duke ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.