Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task ...

Perplexity CEO Aravind Srinivas calls out Google’s ad-based model, pushing for a user-first AI browser revolution.

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...

Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment ... the AI advertising strategy may contradict efforts to accelerate adoption rates among ...

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...

TL;DR Key Takeaways : Combining Perplexity and NotebookLM enhances strategy development by streamlining research, analysis, and plan creation into a structured three-step workflow.

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...