The exact NIL number isn’t known, though On3 evaluated the earnings at $6.5 million. Sanders has deals with Beats by Dre, Nike and Gatorade. It’s unclear if he’ll keep those partnerships.

A casual video posted by Shedeur Sanders at the Sanders family ranch is sparking headlines after fans spotted a rarely seen ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL. The Colorado quarterback fell all the way to the fifth round of the NFL draft, where the Cleveland Browns selected him with the No.

Shedeur Sanders has long been a dominant force both on and off the field for the Colorado Buffaloes, but the latest On3 NIL (Name, Image, Likeness) rankings show a shift at the top.

Sanders’ pick, No. 144 overall, is expected to get a four-year deal worth $4.6 million. That means that Sanders’ initial NFL contract will be well below his NIL valuation, something that few ...

Shedeur Sanders secured a notable name, image and likeness (NIL) deal on the eve of Colorado's 2024 season. The standout quarterback has signed an NIL footwear and apparel deal with Nike, the ...

Shedeur Sanders' slide to the fifth round of the 2025 NFL draft cost him significant money when it comes to his upcoming rookie contract, which also apparently cost Colorado some NIL money as well.

While the details of Sanders’ NIL deal with Nike have not been made public, it is safe to say Shedeur has locked in his first big payday before even playing a down in the NFL.

Don't get fooled; Shedeur Sanders isn't necessarily losing money by jumping to the NFL. Except, well, not really. Let's start with one fact; NIL valuations aren't public. They are a product of ...