U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. And it did. The question is whether part of

American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war. The video campaign sees the "Euphoria" star first referencing her inherited looks as "genes",