For brands that run subscription programs, your subscribers are truly your VIP customers. But time after time, we see DTC brands so deeply focused on acquisition during sales and promotion periods, ...

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Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Or it could be the anticipation of seeing which promotion your customers will embrace most. Then again, it's most likely a combination of all three because when it comes to creating sales ...