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Starbucks is perhaps the most recognizable coffee brand in the world, yet it is underperforming in recent years.
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...
Brian Niccol is now the CEO of Starbucks. That means big changes could be on the way. Niccol, who has spent six years as the CEO of Chipotle, officially took the reigns at Starbucks on ...
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...