Dubai-based creative agency Liwa Content Driven has appointed Nandita Saggu as Chief Growth Officer, tasking her with driving strategic business growth, raising the agency’s profile in regional and ...

As part of a regional push to connect with gaming audiences, Sony Middle East and Africa partnered with UK-based esports organisation Fnatic for an on-ground activation at the 2025 Esports World Cup ...

As Jameel Motorsport partners with Esports World Cup for a second year, Munir Khoja shares how the brand is bringing ...

Boopin's Hamza Zaid explains why the gap between what social can do and how it’s being used is costing brands growth.

For the Middle East, Liverpool FC and adidas partnered with Havas Middle East and GOOD Stills for the Burj Khalifa reveal.

The Alkimi ad platform exposes where spend was lost, bringing transparency, reduced fees and accelerated payments to the ...

The survey on blogging included 10,000 interviews with 5,000 parent-child pairs in the UAE, Saudi Arabia, Egypt, Türkiye and ...

Nadim Samara, COO, MBC Media Solutions: Jamil is one of these rare talents who comfortably navigates across disciplines in our industry; with the ability to practically and theoretically master ...

Stc VP shares how stc is deepening its connection with Saudi youth and powering the Esports World Cup as a founding partner.

Augustus Media has appointed Rakan Felemban as its new Head of Content – KSA and Senior Content Director. With more than 15 years of experience in the digital content space, Felemban brings a deep ...