Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

A number of innovative businesses, large to small, are finding creative ways to cater to new types of demand created by the Covid-19 pandemic.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

One of the six lawful grounds for personal data processing is the ‘legitimate interests of the controller or third party’, and this is the area we’ll be examining in this article, with plenty of help ...