People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Long before the AI hype kicked off, Eric Schwartz was already working with machine learning tools to develop optimized ad ...

In which case, if a business has enough evidence to suggest that clickthrough rate, for instance, is important to its success, then technically a click could qualify as an outcome within that context.

Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV because it’s a less interactive, lean-back experience. But ...

However, agency holdcos might just be going through a few growing pains. In the long run, Barclays and other banks are “optimistic that agencies will adapt and AI will create new opportunities,” The ...