People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Long before the AI hype kicked off, Eric Schwartz was already working with machine learning tools to develop optimized ad ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.

Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical ...

How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The ...

A UK-based early-stage startup called Paapi is building a platform to help advertisers with privacy-safe ad measurement.

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 ...

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...