With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

Zomato has launched its latest campaign, ‘Fuel your hustle’, celebrating the quiet grind behind some of India’s loudest names ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s ...

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse ...