The global study, “The Cost of Silence,” found that companies with an environmental focus grew EBITDA 6% better than ...

The fourth year of the ‘All England Lawn Tennis Club’ tournament’s activation brings new partnerships, stronger interest from ...

M Booth has launched Culture Mark, a proprietary AI-powered methodology designed to make it clearer and easier for brands to ...

Branded placements on team uniforms, fire suits and racecars in the new movie showcase how brands are investing in authentic ...

The fourth year of the ‘All England Lawn Tennis Club’ tournament’s activation brings new partnerships, stronger interest from stateside spectators and cross-cultural experiences aplenty.

Organic growth by discipline saw increases across all disciplines except PR, healthcare and branding and retail commerce.

For the past few years, Hoka has been riding high as one of the top running brands for the sport, alongside brands including ...

Advertisers are also under their own pressure. CMO tenure averages 4.3 years, according to Spencer Stuart’s CMO Tenure Study ...

Publicis’ $2 billion in net new-business billings and IPG’s streaming wins reflect broader realignment as brands consolidate ...

Organic growth by discipline saw increases across all disciplines except PR, healthcare and branding and retail commerce.

Even in Canada, where the Man from Del Monte was less visible, the local campaign—Mother Nature Is On Our Side—echoed the ...

Unlock the full potential of AI in marketing by integrating third-party data, fueling deeper insights, optimizing media mix ...