An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? To find out, SEMRush and the Content Marketing Institute ...

Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by ...

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of "Big Brother" tactics? Hah! That seems laughable now, as ...

Marketers need 1-6 hours to create a single piece of content, according to a study done by CoSchedule. Although the impact of smartly created and targeted content is high, spending so many hours on ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...