Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Most Instagram users, including most Millennials and Boomers, say they have made a fashion- or beauty-related purchase after seeing the product on the social network. See the study findings.

This infographic looks at six predictions for 2024, including the continued rise of social shopping, chatbots and messaging apps, the use of AI, and more.

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in today's economic climate.

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

Discover how integrating brand building and demand generation can drive pipeline growth and improve marketing effectiveness.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Customer Behavior - Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

Spanish is the No. 2 language in the US, offering a huge opportunity for marketers. See these stats about Hispanic market share and Spanish use on the Web.

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

Most people globally who are online visit three types of websites once a week or more: a search engine (74%) such as Google, a social networking site (64%) such as Facebook, and a portal site for ...

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...