Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Discover how integrating brand building and demand generation can drive pipeline growth and improve marketing effectiveness.

Customer Behavior - Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development.

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

Email Marketing - Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.

Customer Behavior - Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners ...

Is Your Brand Ready for the Social Shopper? If we've learned anything in the last few years, it's that the old marketing model is broken. We've witnessed the collapse of our advertising industrial ...

Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older in Brazil, ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

Brand positioning is one of the most crucial aspects of getting your message to the market. Understand the 3 Cs of a successful positioning statement!