The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

Two-fifths of the Language of Effectiveness sample claim they are only ‘average’ at quantifying the business contribution of ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...