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Wealth Office on Instagram: "A $3.2 billion brand just 4 years ago— Krispy Kreme now faces a stark reality with a valuation of just $674 million; and declining… So, what’s going wrong? Failed Partnerships: The collaboration with McDonald’s, initially seen as a growth opportunity, ended due to unmanageable costs and operational challenges. Cybersecurity Breach: A significant cyberattack disrupted online operations, leading to financial losses and eroding consumer trust. Declining Sales: Both U.S.